WE ARE CAKE

BLOG

Keep up-to-date with all things CAKE right here.

Don't mention the “C word”!

Cake_The Perfume Shop_Blog.jpg
 

Yup, it’s only October and we’ve mentioned the “C word”. Hear us out though, because we have a pretty good reason for it.

 We were recently appointed by The Perfume Shop, who needed an agency to take the creative from their Christmas 2018 campaign and develop the concepts ready for 2019. 

 They were looking to create a Christmas campaign which highlights the services and expertise offered by The Perfume Shop, whilst also reflecting the brand’s fun and friendly personality… with a magical and modern twist! It was important that we portrayed the message that The Perfume Shop is the one-stop shop and only destination for fragrance gifts this Christmas.

We worked our magic and presented a range of concepts which would work across all of The Perfume Shop’s store POS - including posters, window vinyls, internal signage and digital screens. 


 “We needed an agency to take the creative from our Christmas 2018 campaign and develop the concepts with a fresh feel for our upcoming 2019 campaign. CAKE understood exactly what we were trying to achieve - not just creatively - but also commercially, by considering where the creative will be seen and by whom. It became apparent very quickly that the team has vast experience in retail marketing and a solid understanding of what makes an effective creative campaign.”

Karen Harris, Head of Marketing, The Perfume Shop 


Unfortunately, we can’t reveal the chosen creative just yet, but luckily you don’t have too long to wait… Merry Christmas, folks. 

If you need a bunch of creative geniuses to whip up something magical for your festive campaigns, we’ve got just the people you need. Get in touch today!

 
gareth slaughter