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A very purple celebration

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We are celebrating in the office today - albeit it with slightly sore heads – because our work for The Lexicon, Bracknell is officially award-winning!

Last night we attended the Revo Purple Apple Marketing Awards where our client, The Lexicon won an award for its ‘Winning Back Local Hearts and Minds’ launch campaign in the ‘Strategic Marketing Campaign’ category.

We were selected as the lead creative agency for the launch of The Lexicon in 2017 and are thrilled to say we continue to work with them today. CAKE produces all of the marketing collateral, from shopping guides and directional signage to outdoor advertising campaigns and all event creative.

Anyone in retail will understand our Purple Apple excitement - these awards are a pretty big deal. They celebrate effective shopping and town centre marketing in the UK and let’s be honest, we all want one of those awards on our office shelf!

We feel so privileged to be involved in The Lexicon and being recognised for the work we’ve done makes us so proud. It’s made even more special by the fact we are local to Bracknell and some of us grew up in the area, so have been visiting the town centre since we were children.

Huge congratulations to Sue Boor and her team, and the other agencies involved in delivering such a successful (and award-winning) campaign.

gareth slaughter