This 60,000sqm next generation retail and leisure destination opened in September 2017, as a result of the eagerly anticipated £200m regeneration of Bracknell town centre. We were approached by the marketing team to produce all of the creative elements of the campaign in the lead-up to and during the launch. We continue to work with the team as the lead agency, producing all marketing collateral, from site maps and wayfinding signage to comprehensive outdoor advertising campaigns and event creative.
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“CAKE have quickly become an important part of our extended team at The Lexicon, Bracknell, taking the time to understand each individual brief and working with us to fine creative solutions, they always go the extra mile to deliver fantastic results.”
Gemma Tizzard, Senior Marketing Executive