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World Book Day the marketing way


As you may have gathered from your social news feeds, today is World Book Day! In celebration of the big day, we’ve picked out some of our favourite and most inspiring marketing and design books; some because they’re informative and educational, and some because, well…they just look pretty cool on our office bookshelf!

Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler
This book is an absolute bible for anyone involved in designing an awesome brand! It provides a great mix of design theory and practical tips, all from a branding expert. Whether you’re an experienced designer or you’re just starting out, she offers great advice on every element of branding: what a brand is, what makes it successful, how to design a visual identity and how to create a complete brand brief. It’s a great mix of design theory and practical tips from an expert.

 Everybody Writes by Ann Handley
Everybody Writes has been designed as the go-to guide for anyone creating or publishing any online content. The author, Ann Handley is a top marketing veteran and she uses her book to provide guidance and insight into the process and strategy of content creation, production and publishing. These lessons and rules can be applied across any online platforms - websites, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn and Instagram.

Palette 01: Black & White - New Monochrome Graphics by Visionary
Definitely one of our favourites here at CAKE, this book focuses on just black and white design work. You’ll be surprised by the diverse creative freedom that can be achieved using monochrome shades, which is demonstrated through a number of 2D and 3D products that focus on aspects such as scale, pattern, positive and negative space, line work, typography and previously underutilised materials.

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer by Marcus Sheridan
As you digital marketers know all too well, content marketing is no longer about keyword-stuffing and link-building. Quality content is now the key to success, and you already have the ingredients in-house. This is a great read if you’re wanting to learn more about structuring an effective content strategy using the same proven principles that have revolutionised marketing for a huge number of businesses, across lots of different industries.

This is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin
Marketing genius, Seth Godin describes marketing as "the generous act of helping someone solve a problem. Their problem”. In this book he demonstrates his tactics on how effective marketing should rely on empathy, connection and emotional labour, and not attention-stealing ads and spammy email funnels. As Seth says, “When it’s done right, marketing seeks to make change in the world.” Amen to that.

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability by Steve Krug
This is a good one for web designers and developers of the world. Don’t Make Me Think was first published in 2000 and in this third edition Steve Krug returns with a fresh perspective on the minefield that is the web! If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to web designers and developers around the world. And if you haven’t? You’ll see what all the fuss is about! 

In addition to all the information you’ll find in these books, we’ve also got a team of experts with allllll the knowledge! Get in touch if we can support you with any of your marketing needs. 

gareth slaughter